SHORT-FORM VIDEO • POLICY TRANSLATION • HEALTH CONTENT
I turn public health policy into content people actually watch.
I’m Dr. Rahmatu Kassimu, public health PhD, educator, and the creator behind Dr. K.’s Health Minute, where I deliver “just the real… in 60 seconds.” I script, film, and edit platform-native video that makes dense policy make sense, without dumbing it down.
TikTok
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Instagram Reels
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Carousels
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Scriptwriting
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POLICY → PLAIN LANGUAGE
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TikTok ✳︎ Instagram Reels ✳︎ Carousels ✳︎ Scriptwriting ✳︎ POLICY → PLAIN LANGUAGE ✳︎
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600+
Short-form videos produced
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6+
Brand & campaign partnerships
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2.5 M
Total views across platforms
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8-12
Short-form videos delivered monthly
01 — Video
Short-Form Video
Every video below was scripted, filmed, and edited by me. Hooks first, information delivered free of jargon, grounded in research.
Big Beautiful Bill, Maternity Leave, & Community Clinics
TikTok • Policy Explainer
DEI and Higher Education
TikTok • Campaign Content
02 — Campaigns
Campaign Work
Partnered content built for nonprofit and advocacy goals: on brief, on brand, and compliant with 501(c)(3) guidelines.
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Created an educational social series breaking down the "Big Beautiful Bill" and its public health implications, translating federal legislation into culturally relevant, plain-language content centered on health equity and financial justice. Built to 501(c)(3) messaging guidelines.
8 videos, 124k views, Q&A Discussions
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Developed six social media campaigns raising lung cancer awareness and care-seeking behavior: scripting, filming, and delivering video content that made screening guidance feel human, not clinical.
6 campaigns delivered across an 18-month partnership
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Produced digital media educating the public on DEI rollbacks and launching APR's AI-powered advocacy chatbot, accessible, equity-focused messaging designed to mobilize awareness and drive tool adoption.
2 videos, 10k views, Q&A Discussions
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My own content lab: an ongoing series of Health Minutes across TikTok, Instagram, and Facebook, where I test hooks, refine formats, and prove that evidence-based health content can be genuinely watchable. Also produced and hosted three seasons of the podcast Black Mom Uncensored for Dr. Shalon's Maternal Action Project.
2.5 M Views across platforms
03 — Design
Graphics & Carousels
Static graphics and multi-panel carousels designed in Canva: data-heavy content made scannable.
Federal Policy Explainer Legislation translation • Carousel copy • Visual design
Breastfeeding Awareness Week Research translation • Campaign design • Canva
Nutrition Awareness Month Research translation • Campaign design • Canva
04 — Skill Set
What I Bring to a Campaign Team
I pitch, script, film, narrate, and edit: one person, full pipeline. Built for a 2–3 videos/week cadence because that's already how I work.
Script to Screen
PhD-level public health training means I read the actual bill, the actual rule, the actual data, and then make it land usually in 60 seconds for a general audience.
Policy Translation
Hooks, pacing, trends, captions, comment-section strategy. Content built for TikTok first, then repurposed intelligently, not cross-posted lazily.
Platform-Native Instincts
Trained in program evaluation: I track performance, read the data, and iterate on what the numbers say, not what the algorithm gossip says.
Metrics-Minded
Canva, CapCut, and Adobe Express: static graphics, carousels, and edited videos delivered ready to publish.
Design Tools
Years of nonprofit and advocacy work: 501(c)(3) guidelines, grant-funded deliverables, and equity-centered messaging are home turf, not a learning curve.
Mission-Fluent
05 — About
The Person Behind the Camera
I’m Dr. Rahmatu Kassimu, Dr. K., if you’ve met me on your For You page. I hold a PhD in Health Studies, an MPH, and an M.Ed., and I teach public health at East Texas A&M. But the work you see here comes from a simple belief: the science only matters if people can use it.
Since 2021, I’ve been building Dr. K.’s Health Minute, creating short-form health and policy content across TikTok, Instagram, and Facebook, and partnering with organizations like the Lung Cancer Foundation of America and Watering Hole Media to turn their missions into content that moves.
I’m the co-editor of Navigating Black Maternal Mental Health and Well-Being (IGI Global, 2026), a keynote speaker, and, most relevant here, someone who genuinely enjoys reading a policy tracker and figuring out how to make it a relevant TikTok that lands with the people that need to hear it.
Be Well, My Friends!